LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE)
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LANGUAGE PLAY IN ADVERTISING (IN SWAHILI LANGUAGE)
Annotation
PII
S0321-50750000617-4-1
Publication type
Article
Status
Published
Pages
62-64
Abstract
The article  covers various techniques of language play in advertising in East  Africa, analyzes  the  levels of phonetics, morphology and graphics. The  research   is  based  on  various  advertising texts   in Swahili. The main focus is outdoor advertising.
Keywords
advertising, Swahili, language play
Date of publication
01.05.2013
Number of purchasers
0
Views
147
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0.0 (0 votes)
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