BUSINESS CULTURES IN RUSSIAN-AFRICAN RELATIONS (VALUE AND SEMANTIC ASPECTS)
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BUSINESS CULTURES IN RUSSIAN-AFRICAN RELATIONS (VALUE AND SEMANTIC ASPECTS)
Annotation
PII
S0321-50750000616-3-1
Publication type
Article
Status
Published
Authors
Aida Moseyko 
Elena Haritonova
Pages
45-49
Abstract
The reasons of barriers in business communications are considered, the possibilities of increasing the cross-cultural competence of a modern businessman are analyzed. In international business relations the one who can understand business culture of business partners realizes not only the behavioral and communicative manifestations of business culture that lie on the surface, but also the deep socio-cultural reasons underlying it will have the advantage. This will allow for flexibility and tolerance in cross-cultural communications and build effective business relationships
Keywords
business cultures, Russian-African business, cross-cultural communications, meanings, meanings, sociocultural context
Date of publication
01.11.2017
Number of purchasers
0
Views
215
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